Marketing and Growth
Yasin Arstanbekov
Early-Career Marketing & Growth Specialist | Web3 & Crypto Enthusiast
Early-career marketer from Kyrgyzstan with startup internships.
Hands-on with SEO and AI-assisted content (ChatGPT) to improve reach and clarity.
Passionate about Web3, crypto education, and growth experiments.
About
A practical marketing mindset focused on clarity, experimentation, and responsible execution.
I approach marketing with a user-problem-solution mindset, focusing on clear positioning, simple funnels, and consistent experiments that improve conversion and retention.
I am especially interested in crypto and Web3 adoption and how education, trust, and UX design make emerging platforms easier to understand and use.
I currently run a small software services company that builds software for businesses, which keeps me close to real client needs and focused on responsibility, execution, and collaboration.
Skills
Balanced mix of marketing fundamentals, Web3 knowledge, and hands-on tools.
Marketing & Growth
- Content creation
- SEO and organic growth (keyword research, AI-assisted optimization)
- AI tools (ChatGPT) for marketing productivity
- Basic paid ads knowledge (Google Ads, Meta Ads)
- Lifecycle marketing fundamentals (email, push, in-app)
- Growth experiments and basic analytics
- Community engagement
Web3 & Crypto
- Exchanges, wallets, and P2P basics
- Understanding of blockchain fundamentals
- User journeys and adoption challenges
Tools
- Google Docs
- Notion
- Basic analytics dashboards
- Figma basics
Experience
Hands-on roles across startups, internships, and entrepreneurship.
Marketing Intern
Startups (Remote)
- Supported content development and promotional activities.
- Assisted campaign execution and growth initiatives.
- Worked closely with founders in fast-paced environments.
Marketing Intern
Mililepo (Serbia)
- Assisted with digital marketing tasks and content preparation.
- Supported brand communication and online presence.
- Gained cross-border collaboration experience.
Founder and Marketing Lead
Kyzz (Cosmetic Subscription Box)
- Launched and marketed a cosmetic box product.
- Used ChatGPT-powered SEO for organic traffic growth.
- Led product positioning, messaging, and content.
- Drove early customer acquisition and communication.
Entrepreneur and Founder
Software Services (Current)
- Run a small company delivering software services for businesses.
- Communicate with clients, define requirements, and deliver results.
- Emphasize responsibility, execution, and collaboration.
Projects
Commercial products where I supported positioning, UX, and growth thinking.
Taalaa.space
Mobile App for Car Services
Commercial product for car services with focus on user value and clear positioning. Contributed to product strategy, user flows, and value proposition.
Profimed.space
Clinic Loyalty and Motivation System
Platform that increases patient loyalty and motivation for clinics through retention, engagement, and reward mechanics.
Web3 and Crypto Interest
Focused on education-first adoption and user trust.
I use crypto platforms and understand P2P, spot trading, and earn or staking conceptually. I believe education and trust drive adoption, and I follow Binance Academy style learning to explain crypto clearly and safely.
Education
Continual learning focused on global, flexible education.
University of the People
Bachelor's (In Progress)
Contact
Open to global marketing roles and collaboration opportunities.